Several famous and successful websites, blogs, and any other online pages owe their triumph to SEO or Search Engine Optimization. Chances are, these sites hired a reliable SEO company that helped them improve the traffic of their website. This has now been a very efficient and effective way of popularizing even the most personal of blogs by individuals who already found their way to the secret of the being an entrepreneur in the online world by seeking help from an SEO agency that made their page’s success possible.
For you who are not familiar with SEO, it is basically—as webopedia.com would aptly define it—“a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.”
Sounds a bit technical for your taste? Well, do not be overwhelmed as learning a thing or two about SEO can change the way you manage your sites in a way that you would even earn for the things you write and post. Sounds interesting, huh? Those things you hear about people earning money through online means and never having to leave their house for work may just be those people who learned early on the many depths and mysteries of SEO.
In an article by James A. Martin of cio.com, he mentioned how the 3 Pillars of SEO today are relevant for online marketers to be familiar with. He particularly qualified them as Content, Links, and Social Media.
It goes without saying that readers do appreciate a well-written content with useful information in it. And when we talk about links, Martin specified how “particularly earned inbound links from other sites that point to your content” plays a big factor in optimization. And among these 3 pillars, most of us would agree at how the social media—with all the sharing, retweets, and endorsements—can popularize anything there is. A brand of shampoo, a new flavour of a cheap cake, a new dance craze, your neighbour who sang a rap song—all made possible by the wonders of social media.
Another notable thing about your website’s success is how quick it loads as soon as the person visits the page. It often happens that the online viewer just turns away when it takes forever to see what he is expecting to watch or read through your site. This means that there is a need for you to fix some technical issues that might hamper your website or blog from being noticed the way it truly deserves.
You may have also heard of how keywords are important in the world of search engine optimization. However, Jim Whalen, a known SEO consultant from High Rankings said that “too much on those specific words and end up putting them in too many places on your pages and within the website as a whole.” He emphasized how a variety of words within the text actually helps and even shared her SEO mantra “less is more”.