Content is king and it holds the online business together. According to some experts in this field, like the digital analyst and SEO agencies here in Singapore, the key to succeeding in this industry is to constantly provide the audience of your website the value that they need and want. Knowing the importance of offering good quality content, how will you know that you’re doing it right? In this article, the main focus will be to help you get started on creating the type of content that the visitors of your site will yearn for.
With this, here are the seven tips for creating good quality content.
No matter what industry you are in, each customer have inquiries. To illustrate, think about someone who is assigned to organise a travel event for a family member who came back to his hometown after a decade of living abroad and the best fastest way to research about it is to go online and look for something related and appropriate.
The person in charge is probably not that interested in a featured list or result of suggested itinerary nearby the airport or hotel-related activities. If you are the organiser, you know that it’ll be boring for the visitor to explore a very limited area like the ground of the hotel or some places that are nearby the airport since it’s not a business trip that usually require hours or a day stay in one place. A local returning to his country will, of course, like to explore more interesting destinations that make him feel that he’s finally seeing the beauty of the country, its culture, its nature, festivities and the warmth of the local people who he most probably share the same ideas or beliefs most.
In short, you have a question – what is the best itinerary for someone who has been away from his country for a long period of time. As such, you would certainly look for blog posts or articles which talk about the recommended destinations for locals who just came back to his homeland. The result will be the article that tries to help you answer the question, and that makes it interesting and appealing to the readers.
You can also simply identify some questions your customers are probably asking themselves, then start writing content that addresses those questions.
In this post, you are probably asking yourself the difference between a problem and a question. To explain it briefly, a problem requires a solution while a question has an answer. For example, you are frequently receiving spam emails or most of the emails you are having are spammy, you would most probably interested in a content that can offer you information about some tools that can prevent spam from getting into your inbox. With this scenario, you are not looking for an answer but for a solution. Therefore, a content writer should offer resources and create tools which can solve the problems of customers, another way of sharing quality content. This also implies that you research about the possible problems your customers or site visitors have.
There are most likely important and not so relevant changes in the industry you’re working on. News related information, ideas, new product development or new offered services, website updates, and more. Your audience probably don’t know what to make of these changes (in which case you can help them to figure them out) or is not totally aware of these update (in which case you can inform them). Whatever the case is, keeping them up to date with what’s happening about your industry gives you the opportunity to offer them fresh and timely details.
The world wide web offers too much information online. This is why different search engines are well known globally, they help people navigate the internet mess. Still, we are aware that search engines can only held to a certain extent. With this, individuals are constantly searching for ways to find the type of product, service or information they need. This is why it’s worth it to spend time trying to identify the types of websites your audience are searching for and how you can be a tool for them.
In addition to data, guidance, answers, solutions, and others, most people also need a virtual meeting venue to learn about the latest information, guidance, answers, solutions, etc. The two great examples of facilitating the creation of content are found in online conversation and forums. If you think that your market niche is lacking such space, why not provide it for them. For further details about this platform, there are a lot of data online.
Sometimes you need to take them by the hand or show them what or how to do it. In short, it’s not just the information that is needed but a presentation. This is why a powerpoint presentation and screenshot demonstrations can be very helpful. A good example of this is a step-by-step tutorial that shows a certain procedure of doing or creating things.
To illustrate, imagine a volunteer group leader who is asked to organise a teaching project that aims to inform students from rural areas how to operate computers. As part of their standard procedure, they need to be consistent and show the same step-by-step process. Screenshot samples inserted through powerpoint presentation, in a page, or in a printed copy is a good way to show this.
Life is very colorful. Life can be happy, sad, boring, hard and more. Whatever the current status of your life is, it’s better if you can make it more fun and enjoyable for people for them to feel good every time they visit your site. Make posts that not only have the data and answers they are looking for, but make ones that have attractive, clever images, GIFs, witty lines and attention grabbing headlines.