This article will not just talk about the optimisation of a part of your site, but your whole website. After you finalise the selection of the right SEO keywords for your site, you have to decide on the following matters before you start your content writing plan: the purpose of your site, what is it about and how committed you are on your website. Once they are determined, the work begins.
For search engine optimisation, you’ll need the following SEO tips to optimise your whole site:
1. Make the website about one thing.
Pick one main topic that is most essential to your message. The best SEO agency in Singapore considered this as a critical step, so make sure to do a keyword research first before choosing a topic.
2. Link to internal pages on your site.
The various system of content management do the linking to internal pages automatically, but if this automation does not apply to yours, you should do it manually. Link your most important internal pages directly from your homepage and cross-linking them with one another.
3. Mention keywords where they matter most.
Keep in mind to include your chosen main topic in the domain name, site title, description, keywords, tagline, page titles, blog categories, and page content.
In case you’re like an SEO company that uses WordPress, you can make these changes by going in the General Settings area.
4. Use a permalink structure that includes keywords.
You’ll observe that there are several sites out there that still use irrelevant permalink structures like those with numbers to name pages. Avoid doing this. It doesn’t look good and it is bad for search engine optimisation.
Experts recommend the URL structure or the format that includes text, especially your chosen keywords.
5. Use keywords in your images.
Start with the file name or re-title it to reflect your main topics, for example, SEO tips.jpg rather than abc123.jpg. The point of this advice is to include words that reflect the topic of your site in the title of the image, description, and alt attributes.
6. Write like a human.
None of the tips mentioned here will make sense if you write content that appears like a robot wrote it. Create and write helpful and great content, follow the tips provided here, have a lot of patience, and in time, you’ll see great results.
7. Update your website frequently.
Websites that contain dynamic information from time to time usually rank higher compared with those that have static content. This is the reason why directories and blogs do so well on search engines. They are frequently updated with new content.
8. Link to other websites with relevant content.
As noted by an SEO agency, you can do this SEO tips by including a link list, blogroll, or resources page on your website. But keep in mind to do this sparingly because each outbound link is considered as a vote for another site. But if you do it well that makes people click on them, this triggers the search engines that you are a trusted authority on your chosen keyword.